written by: TESTAMENTVM
To be honest, I had my doubts about She’z. Management is half the game in K-pop (probably more), and any production team that doesn’t have the good sense to realize that She’z is a godawful name for a girl group could also very well lack the managerial know-how to do other things. Much to my delight though, I was proven wrong.
This quartet has got it all – the looks, the vocals, and a catchy-ass debut song to boot.
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The lead single, “My Way“, produced by GENTLEMAN, is an infectiously uplifting girl-power number that sasses without resorting to pointing guns at your face (ahem, Gang Kiz). With its guitar-led melody and pop-rock feel, “My Way”, in many regards, is the child of the last decade of pop, which isn’t a bad thing at all – think Avril Lavigne circa “Girlfriend” meets Kelly Clarkson (when she’s not singing about breakups).
Overall, part of the appeal of “My Way” lies in its simplicity – it’s a real palette-cleanser, with half of K-pop these days trying to sound either disco/retro (T-ara) or Europop (4minute) – not to mention the headache of having to deal with left-field dubstep breaks – it’s good to hear some nice, clean, and simple pop that can rock in the shower and on the radio.
Contenders for best kpop girl group debut of 2012 along with SPICA!
definitely agree with you there.
“think Avril Lavigne circa “Girlfriend” meets Kelly Clarkson (when she’s not singing about breakups)”
or, girl’s day – nothing lasts forever for a more local example.
yay! she’z i love their song… i agree with what you’ve written… :)